How To Become A Successful Freelancer 2020 (Guide)
How To Become A Successful Freelancer 2020 (Guide). It’s a good thing to be a freelancer and earn money consistently. But what does it take to be a successful freelancer? I will cover that in this post
Here are the lists of things you need to do to become a successful freelancer.
1. Work On Your Personal Brand
So, what does my personal brand has to do with anything? I experienced [insert profession here], not a social networker – why can not I just create an ad and put it online / buy a place in the newspaper / clinging to the trees / off under the glass-wipers in the parking lot?
The reason is that as a freelancer, YOUR BRAND IS YOU. So help me God [or gods choice], this is the truth of the truth, regardless of whether you are, a web developer, a user experience designer, writer or marketer.
What do I mean when I say you are your brand?
I mean that when you sell your services, you are actually selling yourself. So how do you come across online or off reflects your success, your abilities, and your professionalism? the number of your personality.
Big time. If people do not like you, they will not buy what you are selling. So, how do I build my personal brand?
I got myself on LinkedIn and I fully charge my profile. Every detail of my experience. Every relevant job I ever had. Every piece of me that could be interesting. I then did the same thing on Facebook. I joined a group that is relevant to my field and start asking questions, lots of questions, and answers every time I could.
I did the same thing on Twitter, and on Meetup. And when it was made available I do the same thing with Quora, which has become a platform for expert fact-filled. I then go to any relevant industry events I could find, capable and able, and rushed like crazy…
If you are someone who still believes social media is the devil, you are in trouble, because it was never a single tactic that will get you anywhere, it’s a combination of many pieces of intelligent coordinated.
Asking and answering questions is the easiest way to get people involved and invested in what you do, and while you can meet 15 people during the night, you can meet 100 online. And maybe yes, the contacts are “shallow” but you can be a hell of a lot more targeted.
So I suggest going online, the understanding of which is important to you, pre-empting the offline events by connecting with people via Twitter, and take advantage of LinkedIn connections in a meeting for coffee.
Another way to build your brand is by blogging, Creating blog posts on topics related to your area of expertise. This might earn you a fortune in the long run when you start getting consistent traffic.
Read this post: 23 Successful Bloggers Tips
2. Writing Action Plan
I want you to pay very close attention to the next statement. Never, undervalued the time taken to plan. Never.
For each of the 30 days before I quit my job I have a goal. Sometimes the goal is for the relevant contact email in my field for advice. Sometimes the goal is to expand my network with X number of people, answer questions, or attend a meetup.
And sometimes it’s just to plan the next steps.
For each of the 30 days, I write my trials and tribulations of being a short (often emotional) blog post, charting my ups and downs in the last month before taking the leap.
I also carefully designed and rearranged a personal business plan, including my financial requirements, objectives, and how I thought it would really translate into jobs. I realized that if I landed two projects equivalent to a short, one month, I was able to survive.
Well almost, but whether it is to know where your survival is the limit because when push comes to shove, it achieves that goal or be stuck eating dry bread for a month.
Unless you’re one of these types of the perennial adventurer, not as fun as a game off the hand-to-mouth. No one chooses this path with the goal of living on knife-edge finance.
And by the way, it’s ok to be afraid, in fact, if you do not, you are either unbeaten or dumb ass, so keep your eyes open, know your limits, and plan accordingly.
4. Do Research And Pay Attention To Competition
Whether it was hours scanning social media, reading blog posts like this one, offering my services to friends, or just generally building a network however I could, I absorbed as much information as possible.
Sure, it’s overwhelming; anyone who has spent a 4-hour stint on a single topic online knows that the rabbit hole is deep, and easy to get sucked into. At the end of the day, you have to pick and choose what’s important for you, but what I found most helpful was taking a real good look at what my competitors were doing.
And there is always competition.
Looking closely at what others were doing, I found out 3 things that helped me a lot:
- I had a local competition, and I mean local. As in down the street from me. But even if they had been doing it for a while, they didn’t seem to be effectively marketing themselves, it took the effort to find them.
- People who were looking for someone of my expertise had no central data bank to find me or other freelancers like me. I had to be in the right place at the right time.
- I could easily differentiate myself from my competition by having an attractive personality, and a digital presence.
Leif Kendall likes to tell people to:
“Deliver work that is better than anything your competitors are doing.”
and truthfully, I couldn’t agree more. Maybe you have a lot of experience, and maybe you don’t, but your job is to perform better than everyone else in your field, both in the work you do, and the way you act.
But how did I know what my competition was actually doing?
Remember that old adage “Keep your friends close and your enemies closer”? This is one way of looking at it, but in a world of freelancing where your network is everything, you can’t afford to have enemies at all. So try this instead:
“Keep your friends close, and make friends with your enemies.”
Don’t be guarded, don’t be defensive. Share, trade, and exchange what you can from your own knowledge and then keep doing it better, and better, and better, and better, and better, and better. In the end, you’ll find that some people have big egos, but a lot of people are happy to have a friend.
Freelancing can be a bit lonely sometimes as by its definition you often lack those daily colleagues who understand the work you do. A lot of people out there are just like you, and happy to have someone they can relate to about work, and even share a bit of knowledge and experience.