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July 6, 2020
Marketing Social Marketing

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

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How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

How to Advertise on Facebook. Facebook advertising is an important way to connect with your audience on the world’s largest social network.

The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

 

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Types of Facebook ads

Image ads

These simple ads are a great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads may be simple, but that doesn’t mean they have to be boring. For example, you might think socks are a pretty ho-hum product, but Happy Socks puts them in surprising contexts to create fun Facebook photo ads.

It’s important to understand the different Facebook ad types and targeting options before you dive in, you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to develop

Video ads

Video ads can run in News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos and Video ads can show your team or your product in action and like this quick demo video ad from We Are Knitters.

Carousel ads

A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight different benefits of one product, and number of different products, or even use all the photos together to create one large panorama image

Lead ads

Lead ads are only available for mobile devices because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing. They are great for collecting newsletter subscriptions, signing someone up for a trial of your product, or otherwise allowing people to ask for more information from you.

Dynamic ads

Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them.

For instance,  someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed.

This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy.

 

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Step 1. Choose your objective

Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.

Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:

  • Brand awareness: Introduce your brand to a new audience.
  • Reach: Expose your ad to as many people in your audience as possible.
  • Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation.
  • Engagement: Reach a wide audience to increase the number of post engagements or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
  • App installs: Get people to install your app.
  • Video views: Get more people to watch your videos.
  • Lead generation: Get new prospects into your sales funnel.
  • Messages: Encourage people to contact your business using Facebook Messenger.
  • Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product), with your app, or in Facebook Messenger.
  • Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • Store traffic: Drive nearby customers to brick-and-mortar stores.

Step 2. Name your campaign

Scroll down to name your Facebook ad campaign and choose whether to set up an A/B split test. Choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now you can leave it turned off.

For the Engagements objective, you’ll also choose whether to focus on post engagement, page likes, or event responses.

Step 3. Set up your ad account

If you’ve already set up an account, you’ll see a button that says. Click that to move on to the next step.

But if you’re new to Facebook advertising, you’ll see a button that says Set Up Ad Account. Click that and you’ll be prompted to enter some key details to create your ad account. Enter your country, preferred currency, and time zone, then click Continue.

Choose wisely, because if you want to change these options later, you’ll have to create a separate ad account.

Step 4. Target your audience

At the top of this screen, you will name your Facebook ad campaign and choose which Page to promote.

Now it’s time for the detailed targeting. Remember: Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience using Facebook Ads Manager. You have two fields here in which to make your audience as specific as you choose:

  • Detailed targeting: Use this field to specifically include or exclude people based on demographics, interests, and behaviors. You can get really specific here. For instance, you could choose to target people who are interested in both meditation and yoga but exclude people who are interested in hot yoga.
  • Connections: You can target or exclude people who have an existing connection to your Facebook Page, your app, or an event you managed.

Step 5. Choose your Facebook ad placements

Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use Automatic Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results.

Once you have more experience, you may wish to place your Facebook ads in specific locations. You have the following options:

  • Device type: Mobile, desktop, or both.
  • Platform: Facebook, Instagram, Audience Network, or Messenger
  • Placements: Feeds, Stories, in-stream (for videos), messages, in-article, and apps and sites (external to Facebook).
  • Specific mobile devices and operating systems: iOS, Android, feature phones, or all devices

    How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Step 6. Set your budget and schedule

Next, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget, set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.

You can also add in an optional cost and bid controls, which will cap the amounts per action rather than for your overall campaign.

Step 7. Create your ad

First, choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process.

 

Read Next: How I Earn an Extra $1000 a month with Amazon Affiliate Marketing

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How to create a facebook business page in 2020 - Earn Quick February 26, 2020 at 12:27 am

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